Over 3,000 Journalists Reveal Their Biggest Challenges
For more than a decade, the State of the Media Report from Cision has served as an essential field guide for PR professionals trying to understand the media landscape.
In the 2025 media report, we surveyed more than 3,000 journalists to provide PR professionals with the behind-the-scenes intel they need to strengthen their relationships with the media, refine their outreach strategies, and ultimately secure more meaningful earned media coverage for their brands and clients.
From the rapid rise of AI to the shifts in social media, the Cision State of the Media Report sheds light on the latest media trends, along with expert insights, to help PR and corporate communications teams build strong media relationships and amplify their brand stories.
Fill out the form to download the 2025 State of the Media Report.
What’s in the 2025 State of the Media Report?
With responses from more than 3,000 journalists across the world, no other media report provides this level of visibility into how PR professionals can engage with journalists to secure coverage for their brands. Among the topics covered:
- Words and actions from PR pros that truly get journalists’ attention
- Email? WhatsApp? Phone call? The most effective channels for reaching journalists
- The resources most likely to win PR teams more earned media coverage
- A comprehensive look at pitching: from optimum word count to what you need to include
- How to go about building professional relationships with reporters
- What journalists really think about AI (both for them and the PR pros they work with)
- What PR pros can learn from reporters’ social media usage
- How journalists across the world differ in thoughts and behavior
Get instant access to Cision’s media report and its insights by filling in the form.