In this episode of Media Coffee, Thibaut Bruttin, Director General of Reporters Without Borders, discusses the evolving state of global journalism and the importance of protecting press freedom. He reflects on the challenges journalists face today, including economic pressures and changing media consumption habits and how these factors are shaping the future of news.
He also explores how initiatives like the Journalism Trust Initiative are helping strengthen transparency and rebuild trust in news. The conversation touches on the impact of AI in newsrooms, emphasising responsible use and the importance of maintaining human judgment in editorial processes.
Finally, Thibaut reflects on how journalism is evolving through new storytelling formats and digital platforms, underscoring the need for innovation to keep audiences engaged while upholding journalistic integrity.
Key Takeaways:
- Press freedom is no longer a given it needs constant support from both journalists and the public
- AI is changing journalism quickly and those who use it well will stay ahead
- Storytelling needs to evolve new formats are key to keeping audiences engaged
- Without trust and sustainable funding quality journalism cannot survive