Research, Ideate and Create Compelling PR Campaigns That Drive Results

Built into the Amplify platform, the Plan tool helps you uncover trending topics, find content ideas and turn insights into campaigns that keep your brand top of mind.

AI Purpose-Built for PR and Comms Teams

Trained for PR

Built on decades of press release performance data and editorial best practices, designed to drive meaningful results.

Secure & Enterprise-grade

Draft content in a secure, SOC 2 Type II-compliant platform, powered by Google Gemini Enterprise. See our AI Code of Ethics.

AI Made Simple

Built-in guidance and structured workflows make it easy to go from idea to execution, without the hassle of manual prompting.

Campaign Research

Stay Ahead of Emerging Trends

Keep a pulse on the market with a regularly updated news feed that highlights the latest industry trends and breaking stories. Search by topic, brand, or industry or let AI suggest relevant topics. Then, turn insights into press releases and other content using the Create module.

Campaign Ideas

Tell Stories That Drive Results

Confidently build your content calendar with newsworthy stories your audience is already searching for. Our tool surfaces storylines based on trending questions, keywords and hashtags, removing the guesswork.

Campaign Builder

Plan an Entire Campaign in Minutes

Start with suggested campaign ideas and quickly build a tailored plan based on your desired theme, goals and audience. Our AI generates a detailed plan including an executive summary, recommended content and a timeline. Easily share and collaborate with your team, boosting visibility and alignment.

Campaign Content

Effortlessly Turn Ideas into Content

Quickly turn campaign ideas or trending stories into brand-aligned content. Use AI to draft press releases or create supporting assets like videos, blog posts and more, all tailored to your brand voice.

Frequently Asked Questions

 

  • What makes the PR Newswire Amplify™ platform different from other AI tools? 


    The PR Newswire Amplify™ platform is purpose-built for PR professionals using 70+ years of proprietary distribution data, offering press release-specific optimization—not just generic AI content creation. It's also enhanced with our decades of industry and editorial expertise. 
          

  • What can the PR Newswire Amplify™ platform do besides distributing a press release? 


    The PR Newswire Amplify™ platform supports the full life cycle of press release campaigns. Each platform module supports a step in the process from building plans to content creation, multichannel distribution and performance reporting. 
          

  • What does Multichannel Amplification™ mean? 


    Multichannel Amplification™ is PR Newswire’s unique approach to distributing content across a wide variety of media channels, including digital, print, social, and direct-to-journalist platforms, to ensure maximum reach and engagement. 
          

  • How can I be confident that my data is safe with your service? 


    Our commitment to security is proven by our SOC 2 Type II-compliance, which is a certification for meeting the highest standards for security, availability, processing integrity, confidentiality and privacy. 

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